OUR belieFS

ABOUT

ADVIKATE™ is an unapologetically bold streetwear brand from Tasmania, created for those who refuse to let anyone – or any circumstance – dim their inner fire. We craft premium, minimalist apparel that symbolises four powerful values: Freedom, Adventure, Solidarity, and Truth. Each piece is designed to champion your authenticity, remind you of your worth, and encourage you to fight for what truly matters.

OUR FOUR CORE VALUES

1. FREEDOM

   Break away from anything that clips your wings. Wear ADVIKATE™ as a promise to stay unapologetically true to yourself.

2. ADVENTURE

   Embrace life’s wild edges—whether that’s exploring Tasmania’s rugged terrain or taking leaps of faith in your day-to-day. Our apparel moves with you, fuelling both comfort and confidence.

3. SOLIDARITY

   Look out for those you love and stand up for those who can’t. Our brand ethos emphasizes loyalty and empathy, but never at the cost of your authenticity.

4. TRUTH

   Practice radical honesty – with yourself and with others. ADVIKATE™ is about cutting through façades and striving for real connections.

A COUNTERCULTURAL STATEMENT

We understand many people shoulder obligations that require steady 9-to-5 work weeks. However, we believe it is still vital to fearlessly pursue what you are most passionate about and what is truly meaningful to you, holding true to your ethics, and sharing life’s best moments with people who matter most. Each ADVIKATE™ piece is a reminder that time is precious, and conformity to someone else’s definition of success just isn’t worth it.

We believe in resisting toxic people and toxic environments, speaking truth to power, and exploring new opportunities – even if it means adjusting your lifestyle for something more meaningful. ADVIKATE™ is the banner you wear when you decide it’s time to reclaim your life and realign with your core values.

LUXURY MEETS RESPONSIBILITY

Our dedication to quality and detail is uncompromising. We partner with eco-conscious manufacturers and use print-on-demand to reduce waste. Plus, 1% of our revenue supports Stripe Climate’s carbon-removal initiatives. We’re not a charity or a social club – we’re a premium brand that believes doing right by people and planet shouldn’t mean sacrificing elegance or edge.

INSPIRED BY TASMANIA’S WILD BEAUTY

Tasmania’s awe-inspiring landscapes fuel our desire to push boundaries and reject complacency. Whether you’re trekking a trail, braving a boardroom, or defending your loved ones, ADVIKATE™ stands for the courage it takes to follow your convictions – even when it’s inconvenient.

LIVE BRAVELY, LOVE FIERCELY

By wearing ADVIKATE™, you choose apparel that goes deeper than looks. You declare your intention to live bravely, love fiercely, and keep moving toward a life of truth and self-accountability. After all, there’s no time like now to challenge what holds you back and pave a path that genuinely reflects who you are and who you aspire to be.